Saatchi & Saatchi
December 31, 2023 | | 0 Comments
Table of contents: show Sdn dating events Feedback Sucks. And it’s How You Grow. Thirsty Thursdays – Singles Night C&nn events in Vancouver, Canada Unconventional Dating Creating the warehouse of the future The Japanese government is setting up speed-dating events to help with its ‘demographic time bomb’ Post navigation Speed Dating Event Are you looking for sex without obligations? CLICK HERE NOW - registration is free!
SDN looked to Vantage Branding to enhance their Spark Connections brand — a biannual SDN initiative which brings together accredited dating agencies to provide specially curated events, services and workshops for singles to make new friends while pursuing their hobbies and interests. Based on validating our core segment’s needs involving focus group discussions with millennials, a key finding revealed that an awkward apprehension about dating services was often felt. To bring greater engagement a more subtle approach was needed by offering trendier events where the emphasis is placed on enjoyment and not explicitly getting hitched. The new branding has attracted an increase in engagement and sets a more relevant tone for future SDN initiatives. Location Singapore. Opportunity SDN looked to Vantage Branding to enhance their Spark Connections brand — a biannual SDN initiative which brings together accredited dating agencies to provide specially curated events, services and workshops for singles to make new friends while pursuing their hobbies and interests. Solution Based on validating our core segment’s needs involving focus group discussions with millennials, a key finding revealed that an awkward apprehension about dating services was often felt.
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